Fresh out from GRM, Chrom3 brings visuals to ‘Pride’. Dedicating the beginning of the video to ‘those lost before their time’.
With a choice of an aesthetic background, this allows viewers to focus on the important message being spread by Chrom3. Prioritizing realistic consciousness of the rise in Knife crime is definitely one way UK artists need to follow suit and use their platform to express this.
Inspired by the shocking footage of Rhyhiem Ainsworth Barton's mother cleaning her son's blood from the pavement, which followed a series of murders in the capital last month - Chrom3 decided more needed to be done to raise awareness in his community:
"I was heartbroken watching that lady. They say no parent should have to bury their child but the sad reality in London is this keeps happening. It seems like every month I hear of someone in my community falling victim to the struggles. The conditions that these young people are in means they feel they have no options. We need more support, more opportunities, more youth engagement. They're closing down the youth clubs, building luxury flats where there used to be football pitches then they try and blame the music which is really just a reflection of young people's reality."
Watch the new drop here: