‘Gimme Dat’ opens on a black background with nothing but floating money. This and That media set out from the off that this one’s all about the bag, and all three hip-hop veterans are coming for all of it. The camera panning and manoeuvring through the cash all the way through the video signifies chasing the money.
As the hook by Baileys Brown plays, and the overarching theme of the track: ‘Gimme what I came for Gimme what I’m owed.’ is established, we see the crew in varying positions, surrounded by floating cash, with Dabbla, DatKid and Baileys Brown literally chasing the Lizzy.
DatKid comes hard with a ‘take no prisoners’ attitude; ‘Give me what I’ve earned, before I make it your concern’, and ‘Cant pay the fee I start robbing stuff, I won’t ease off till I got enough, in fact fuck enough, enough’s not enough’, setting out his dedication to the cause. Greazy.
As the song goes on, the video places focus on whoever is spitting, interspersed with footage of the larger high focus gang, who are at all times, surrounded by floating money. The Camera work allows for a snapshot of each moment to be fully explored with panning and movement not often seen in music videos.
After the second round of the hook, the beat starts to morph, for dabbla’s verse, changing into a skippier, remixed version of the the previous piano melody, with more heavily patterned drums. Dabbla kicks it off with the bar ‘Don’t give me no excuses, don’t give me no sob story, no bullshit.’ further cementing the attitude of the trio; ‘Give me my fucking money and you better make sure it’s all there, if its a penny short you don’t wanna see me coming back’, showing both Dabbla and the crew are ruthless and are coming for what’s owed.
The beat switch continues on, for a remixed version of the hook, before finally returning to its original pattern, all whilst scenes of the gang unfold visually, with every moment on screen littered with money, and every activity the rappers are involved in, being money driven to some degree. The video ends with the trio walking towards the camera, coming for it, still.