With the grime scene seeing many 'new wave' artists breaking through, it is also accurate to say the movement has entered the next stage of its evolution. Different collectives made up of up and coming MC's and producers are being assembled and popping more than ever.
Invigorated by the popular internet radio stations such as Rinse, Radar and Reprezent, ever-growing fanbases are finding more ways to listen and interact. That, in turn, allows groups of MC's to combine their friendships and bars to give them the confidence to bring their movement to the forefront.
We are also seeing artists make a success off the back of their well-established group, allowing them to push their solo projects even further. Whether it's a video or freestyle that gains thousands or even millions of views, that benefits that artist's collective too as fans will want to hear more and find who else they associate themselves with. Boy Better Know is a dominant example of this...
I take a look at the emergence of three of the most talked about grime crews in 2017 you need to check out!
First up, YGG (You Get Grime). The emergent trio consisting of PK, Saint P and Lyrical Strally are taking the scene by storm.
Taking it back to before they were formed, the young group met at school as teenagers. Saint and PK exchanged bars in the playground and before you knew it, the group were making tracks in no time. Since 2010, the collective have been recording and they haven't stopped since. What completes all three of them is the friendship that could only be forged on the block.
With the major breakthrough of Grime in 2015, YGG were very much part of that. With tonnes of radio appearances, they quickly made a name for themselves. Along with live shows such as the famous Eskimo Dance, fans demanded fresh material and that's exactly what they got. PK's distinctive flow combined with Strally's energy and Saint's wordplay, the group found themselves releasing banger after banger.
Their debut single 'Okay' was released at the backend of 2015, along with the 'Side By Side' remix and 'Don't Talk Like That' in 2016. This year, they're taking their sound to a whole new level; appearing at major festivals such as Strawberries & Creem (where I will be covering) and Glastonbury.